Last Updated: 26 November 2025
BacklinksMatters (“BacklinksMatters”, “we”, “us”, or “our”) is a company operating from 3/334 Vishawas Khand, Gomtinagar, Lucknow, India. Through our website https://backlinksmatters.com/, related platforms, tools, mobile experiences, and digital services (collectively, the “Services”), we provide SEO, backlink outreach, digital marketing, and related technology solutions.
This Privacy Policy describes how we collect, use, disclose, store, and protect the personal information of any person who accesses or uses our website or Services (“you”, “your”).
BY USING OUR WEBSITE OR SERVICES, YOU AGREE TO THE PRACTICES DESCRIBED IN THIS PRIVACY POLICY. IF YOU DO NOT AGREE, PLEASE STOP USING THE WEBSITE AND DO NOT PROVIDE ANY PERSONAL INFORMATION.
We may revise this Privacy Policy at any time without prior notice. Any updated version will be posted on our website. Your continued use of the Services after such changes constitutes acceptance of the revised policy.
We may collect the following categories of personal information when you access or interact with our Services, contact us, or make a purchase:
Full name
Email address
Postal address
Mobile number
Payment information (credit/debit card, UPI, wallet, etc.)
Identity proofs if required for verification
Business-related data shared during campaigns or SEO services
When you visit our website, we may collect technical information such as:
IP address
Device details
Browser type and version
Operating system
Referring URL
Pages visited
Session duration
Cookies and similar technologies
Device identifiers
OS version
Location information (approximate)
App usage analytics
Any documents, URLs, or business data you upload for SEO analysis, backlink campaigns, or other services.
By submitting any information to us, you consent to its use as described in this Privacy Policy.
We use your personal information only for legitimate business purposes, such as:
Creating and managing your BacklinksMatters account
Providing SEO, backlink, and marketing services
Processing payments and invoicing
Sending service updates
Responding to support requests
Providing campaign results, reports, and notifications
Fraud prevention
Monitoring suspicious activity
Complying with laws, regulations, or legal processes
Website analytics
Improving user experience
Enhancing platform performance and troubleshooting
Sending promotions, newsletters, or product updates
Retargeting or ad personalization through cookies
We do not sell your information.
However, we may share your data with trusted third parties in the following cases:
Hosting providers
Payment gateways
CRM and support tools
Analytics partners
We may disclose your information if required by:
Government authorities
Court orders
Law enforcement
Regulatory obligations
If BacklinksMatters undergoes a merger, acquisition, or asset sale, user information may be transferred to the new entity, subject to this Privacy Policy.
To detect, prevent, or investigate:
Fraudulent activities
Cyberattacks
Misuse of our Services
This Privacy Policy does not apply to:
Information you post publicly
Unsolicited information shared outside official channels
Third-party websites linked from BacklinksMatters
Any public content you share (testimonials, reviews, forums, comments) may be visible to others.
We implement industry-standard security controls to safeguard your personal data, including:
SSL encryption
Secure servers
Access restrictions
Routine security audits
However, no digital transmission is 100% secure.
You acknowledge that any breach beyond our reasonable control is not our responsibility.
By providing your email, you agree to receive:
Order confirmations
Campaign updates
Technical notices
Marketing emails (optional – you may unsubscribe anytime)
BacklinksMatters uses cookies to:
Maintain sessions
Remember user preferences
Analyze website traffic
Improve performance
You may disable cookies in your browser, but some features may not function properly.
Our website may contain links to third-party sites.
We are not responsible for:
Their privacy practices
Their content
Any data shared voluntarily by you on such platforms
Please review their privacy policies before sharing information.
You may request to:
Access your stored information
Update incorrect details
Delete your personal data
Close your account
Email us at: contacts@backlinksmatters.com
We may retain certain information as required by law or for legitimate business interests.
We retain data only as long as necessary for:
Providing our services
Legal compliance
Maintaining service records
After termination, most personal data is deleted within a reasonable period except transaction records required by Indian law.
Our services are not intended for individuals under 18 years.
We do not knowingly collect data from minors.
If you believe a minor has submitted information, contact us immediately.
Name: Grievance Department
Email: contacts@backlinksmatters.com
Address: 3/334 Vishawas Khand, Gomtinagar, Lucknow, India
This Privacy Policy shall be governed by the laws of India.
Any disputes will be exclusively handled in the competent courts of Lucknow, India.
For questions or concerns regarding this Privacy Policy:
📧 Email: contacts@backlinksmatters.com