Amongst all the strategies in the market, SEO (Search Engine Optimization) is the most used one. It involves optimizing and structuring the website’s content to gain visibility in the SERP (Search Engine Results Page).
While there are a variety of strategies used to gain this visibility, guest blogging for SEO is a particularly effective way to build links and enhance rankings.
| Key Takeaways 1. 65% of marketers use guest blogging for SEO as the most effective link-building strategy. 2. Online businesses using guest post outreach showed an increase in organic growth by 35%. 3. The average guest post word count is between 1200-1500 words. 4. Backlinks secured by guest post outreach improve search rankings by 35%. 5. Guest blogging for SEO boosts the site’s organic click-through rate (CTR) by 25%. 6. Linking two internal links in guest posts improves on-site SEO by 15% |
But guest blogging for SEO can be tricky. It is an art that is indeed difficult to master.
For example, here’s a small trick: the higher the domain authority of the website that you’re approaching for guest post outreach, the more effective the link building will be for your website.
In this blog, we will explore more such strategies, provide a compiled list of free guest posting websites, and much more…
What Is Guest Post Outreach and Why Does It Still Matter?
Imagine you are a guest at someone’s party, and you get a little something made (one of your specialities) for their guests. You get to meet new people, and they get to appreciate your food. It’s a win-win.
Now, change this scenario in terms of marketing. Guest blogging for SEO means you are creating and publishing blogs on someone else’s website to reach a wider audience for your brand.
Taking advantage of the right guest post outreach opportunities will help you build high-quality backlinks. This, in return, will improve your website’s ranking on search engines and attract more visitors over time.
Why is Guest Blogging Important For SEO?
Yes, we agree that guest blogging for SEO takes a lot of time and extra investment. So, if you’re wondering if guest post outreach is worth the effort? The answer is “YES”!
Here are some commonly accepted benefits of guest blogging for SEO –
- Helps in building quality backlinks to improve visibility on SERP
- Attract a wider range of new audiences for your brand
- Establish domain authority and the brand’s credibility
- Increases the potential for qualified leads
- Access to better organic traffic
- Helps with networking
How to Find the Right Websites for Guest Posting?
As we discussed earlier, guest blogging for SEO is an art, and it can be tricky if not done properly. In this section, we’ll share some tips and tricks to find the right websites for guest posting.
- Pitch Relevant Websites
Start with websites that publish content/blogs related to your website. A suitable website will help you reach the right audience and increase your credibility in the market.
Always remember, when you are guest blogging for SEO, relevance matters more than traffic. For example, if you are a digital marketing agency, look for websites related to SEO or marketing.
- Verify Website’s Domain Authority (DA)
Checking the domain authority gives you an idea of how strong a website’s backlink profile is. Marketers generally use tools like Ahrefs, Moz, SEMrush, and Ubersuggest. (Don’t worry, even the free version of these websites works for a quick check.)
- If a website’s Domain Authority (DA) is between 50 and 60, it is a good, beginner-friendly site.
- If the Domain Authority (DA) is 50+, it is more competitive but more impactful.
Pro Tip: If you want to find the accurate email address for approaching a website for guest blogging for SEO, use tools like hunter.oi.
- Review the Website’s Content Quality
Before you start approaching the websites for guest post outreach, thoroughly scan the website to determine the content they publish. Ask yourself these questions –
- Are the articles well-written and updated regularly?
- Do they have original or AI-generated articles?
- Does their website look like they publish a lot of “write for us” blog posts?
It is advised to steer clear of websites that are low-quality content farms. They never help you with guest blogging for SEO, but harm your reputation.
- Review their Guest Blogging for SEO Guidelines
Almost all legitimate guest blogging for SEO websites has a dedicated Write For Us page that covers all the guidelines you should follow.
Some other points to check are –
- Topic restrictions, if any
- Required Word Count
- Backlink rules (whether they are interested in cross-collaboration opportunities, or just a simple B2B link exchange)
- What are their tone and writing expectations?
Pro Tip: If you see a website with many guidelines specifically for guest blogging for SEO, it indicates the website prioritizes quality over quantity.
Top 5+ Free Guest Posting Sites for 2025!
With the festive season around the corner, consider this a gift from our side!
We have listed our favourite free guest blogging for SEO websites. We have provided a brief analysis for each of the mentioned websites.
NOTE: It is advised that you approach these websites only if you have high-quality content and a strong pitch. If you are thinking of emailing them from some random address, your guest post outreach is guaranteed. Instead, send emails from your business account.
- HubSpot
HubSpot is considered to be the torchbearer for all things related to marketing, sales, and customer service. Their website’s domain authority is very high, and they attract a large number of daily visitors.
Their blogs are divided into four categories: marketing, sales, services, and website.
Why Choose Them?
- Domain Ranking: 93
- Website’s Traffic: 13.3 M
- Niche: SaaS, Marketing, and Sales
- Website URL: https://www.hubspot.com/
- Mashable
Mashable is an international news reporting website that focuses mainly on culture, tech, science, and entertainment.
Its domain ranking is extremely high, and it has millions of daily visitors. They primarily don’t have any guidelines for guest blogging for SEO, but have articles dedicated to tips for guest bloggers to get listed on Mashable.
Why Choose Them?
- Domain Ranking: 91
- Website’s Traffic: 12.7 M
- Niche: Entertainment, Business & Tech
- Website URL: https://in.mashable.com/
- Outbrain
Outbrain is suitable for individuals interested in sharing insights about marketing and advertising.
They allow guest blogging for SEO that contributes original content around performance marketing.
Why Choose Them?
- Domain Ranking: 92
- Website’s Traffic: 70 M
- Niche: Performance Marketing & Tech
- Website URL: https://www.outbrain.com/
- Wakelet
Guest blogging for SEO over Wakelet means your content is being seen by people who love curating content.
As a guest blogger, to get to reach a far broader audience through your blog posts being shared.
Their website is like a digital library where people find and share relatable content.
Why Choose Them?
- Domain Ranking: 85
- Website’s Traffic: 916K
- Niche: Content Curation
- Website URL: https://wakelet.com/
- OpenSource
OpenSource publishes blogs on open-source software and welcomes individuals who often guest-blog for SEO, sharing their knowledge on this topic.
If your niche is software development, OpenSource is the perfect pick for you.
Why Choose Them?
- Domain Ranking: 83
- Website’s Traffic: 450K
- Niche: Tech & Software Development
- Website URL: https://opensource.com/
Summing Up
And that’s a wrap on everything related to guest blogging for SEO! We have toured from introducing our readers to the concept of guest post outreach, providing helpful tips to find the right websites to approach, to finally presenting the top 5 free guest posting websites.
At the end of the day, guest blogging for SEO is about reaching the right audience while also getting quality link-building opportunities.
Don’t wait because your next post can be one of your biggest hits! Start Writing!
FAQ
Guest post outreach is the process of approaching and contacting relevant websites to pitch and publish quality content on their websites. This is done to reach more readers and market your brand well.
A guest posting website is a platform that welcomes writers to publish content /blog posts similar to their niche. This allows you to reach a broader audience.
There are many techniques that marketers are seen using to boost SEO, but guest post outreach, also known as guest blogging, is considered to be the most effective one to build links and improve rankings.
Guest blogging, also known as guest post outreach, is a practice where individuals publish content on someone else’s website or business to reach a wider audience.